Books, Computers & Internet, Databases

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Avinash Kaushik
Web Analytics: An Hour a Day
by Sybex (Paperback)

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Luke Welling, Laura Thomson
PHP and MySQL Web Development (4th Edition) (Developer's Library)
by Addison-Wesley Professional (Paperback)

Shon Harris
CISSP Certification All-in-One Exam Guide, 4th Ed.
by McGraw-Hill Osborne Media (Hardcover)

All-in-One is All You NeedFully revised for the latest exam release, this authoritative volume offers thorough coverage of all the material on the Certified Information Systems Security Professional (CISSP) exam. Written by a renowned security expert and CISSP, this guide features complete details on all 10 exam domains developed by the International Information Systems Security Certification Consortium (ISCAndsup2;). Inside, youAnd#39;ll find learning objectives at the beginning of each chapter, exam tips, practice questions, and in-depth explanations. CISSP All-in-One Exam Guide, Fourth Edition will not only help you pass the test, but also be your essential on-the-job reference.Covers all 10 subject areas on the exam:Access controlApplication security Business continuity and disaster recovery planning Cryptography Information security and risk managementLegal, regulations, compliance, and investigationsOperations security Physical (environmental) security Security architecture ...

Wendell Odom
CCNA Official Exam Certification Library (CCNA Exam 640-802) (Exam Certification Guide)
by Cisco Press (Hardcover)

CCNA Official Exam Certification Library, Third Edition, is the newest edition of the all-time best-selling CCNA self-study preparation package. This comprehensive review and practice package is designed for the latest CCNA® 640-802 exams. The two books contained in this package, CCENT/CCNA ICND1 Official Exam Certification Guide, Second Edition, and CCNA ICND2 Official Exam Certification Guide, Second Edition, present complete reviews and a more challenging and realistic preparation experience. The books are updated to cover all the new 640-802 exam objectives, such as security, wireless, IPv6, and troubleshooting.   Please note that while this is the Third Edition of the Library, the two books inside are Second Editions. This is correct, and the editions align differently because of changes in the names of the exams, from the old INTRO and ICND to the new ICND1 and ICND2 formats.   What can you do with the CCNA Official Exam Certification Library?  Assess your ...

Larry Ullman
PHP 6 and MySQL 5 for Dynamic Web Sites: Visual QuickPro Guide
by Peachpit Press (Paperback)

It hasn't taken Web developers long to discover that when it comes to creating dynamic, database-driven Web sites, MySQL and PHP provide a winning open source combination. Add this book to the mix, and there's no limit to the powerful, interactive Web sites that developers can create. With step-by-step instructions, complete scripts, and expert tips to guide readers, veteran author and database designer Larry Ullman gets right down to business: After grounding readers with separate discussions of first the scripting language (PHP) and then the database program (MySQL), he goes on to cover security, sessions and cookies, and using additional Web tools, with several sections devoted to creating sample applications. This guide is indispensable for intermediate- to advanced level Web designers who want to replace their static sites with something dynamic. In this edition, the bulk of the new material covers the latest versions of both technologies: PHP 6 (due out in 2008) and MySQL 5 ...

Thomas H. Davenport, Jeanne G. Harris
Competing on Analytics: The New Science of Winning
by Harvard Business School Press (Hardcover) (Release Date: 2007-03-06)

You have more information at hand about your business environment than ever before. But are you using it to "out-think" your rivals? If not, you may be missing out on a potent competitive tool. In "Competing on Analytics: The New Science of Winning" , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon: Analytics: sophisticated quantitative and statistical analysis and predictive modeling. Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples - from organizations as diverse as Amazon, Barclay's, Capital One, Harrah's, Procter & ...

Peter Rob, Carlos Coronel
Database Systems: Design, Implementation, and Management
by Course Technology (Hardcover)

Database Systems: Design, Implementation, and Management, Eighth Edition, a market-leader for database texts, gives readers a solid foundation in practical database design and implementation. The book provides in-depth coverage of database design, demonstrating that the key to successful database implementation is in proper design of databases to fit within a larger strategic view of the data environment. Updates for the eighth edition include additional Unified Modeling Language coverage, expanded coverage of SQL Server functions, all-new business intelligence coverage, and added coverage of data security. With a strong hands-on component that includes real-world examples and exercises, this book will help students develop database design skills that have valuable and meaningful application in the real world.

Lynn Beighley, Michael Morrison
Head First PHP & MySQL
by O'Reilly Media, Inc. (Paperback)

If you're ready to create web pages more complex than those you can build with HTML and CSS, Head First PHP & MySQL is the ultimate learning guide to building dynamic, database-driven websites using PHP and MySQL. Packed with real-world examples, this book teaches you all the essentials of server-side programming, from the fundamentals of PHP and MySQL coding to advanced topics such as form validation, session IDs, cookies, database queries and joins, file I/O operations, content management, and more. Head First PHP & MySQL offers the same visually rich format that's turned every title in the Head First series into a bestseller, with plenty of exercises, quizzes, puzzles, and other interactive features to help you retain what you've learned. Use PHP to transform static HTML pages into dynamic web sites Create and populate your own MySQL database tables, and work with data stored in files Perform sophisticated MySQL queries with joins, and refine your results with LIMIT ...

Jerry Joyce, Marianne Moon, Katherine Murray
Windows Vista® Plain & Simple Kit: Help Family & Friends Get Started With Their First Computer (Bpg -- Plain & Simple)
by Microsoft Press (Paperback)

Whether you're helping friends and family get up and running, or buying a new computer for yourself or a family member, this easy, colorful, two-book kit is designed for you. It's loaded with tips and tricks to make it easy for you--or the new user you're helping--to set up and use a new Windows Vista-powered PC. This kit features two great resources: The WINDOWS VISTA PLAIN & SIMPLE GUIDE TO HELPING FRIENDS & FAMILY answers the most common questions and how-to's related to selecting, setting up, and running a new PC. It uses real-world analogies to explain basic computing concepts and offers helpful techniques, support sidebars, Web site suggestions, and more. You also get the popular WINDOWS VISTA PLAIN & SIMPLE book--the easy, colorful, SEE-HOW guide to getting things done with Windows Vista. Topics include running programs and gadgets, browsing the Web, burning CDs, organizing photos and music, playing games, troubleshooting, and other everyday tasks and topics.Each book ...

Brian Clifton
Advanced Web Metrics with Google Analytics
by Sybex (Paperback)

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI.

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