Books, Computers & Internet, Programming

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Michael F. Roizen, Mehmet C. Oz
YOU: Being Beautiful: The Owner's Manual to Inner and Outer Beauty
by Free Press (Hardcover) (Release Date: 2008-11-11)

Most people think that beauty revolves around such things as lipstick, sweet eyes, or skinny jeans -- all those things that we can see (and obsess over) in the mirror. But the fact is that beauty isn't some superficial pursuit, and it's not some random act that you can thank (or curse) your ancestors for.There are, in fact, scientific standards to beauty. Beauty is purposeful, because it's how humans have historically communicated who we are to potential mates. Beauty, in fact, is really about your health and happiness.In this groundbreaking book, Dr. Michael F. Roizen and Dr. Mehmet C. Oz bust the myths and stereotypes about the way we view ourselves -- and how we define beauty. In these pages, you'll find out why beauty isn't as much about your vanity as it is about your humanity. The doctors take a scientific, informative, and entertaining look at the three levels of beauty and explain how they all work together to form a complete and authentic YOU. Those three levels of ...

Garr Reynolds
Presentation Zen: Simple Ideas on Presentation Design and Delivery (Voices That Matter)
by New Riders Press (Paperback)

Presentation designer and internationally acclaimed communications expert Garr Reynolds, creator of the most popular Web site on presentation design and delivery on the net -- presentationzen.com -- shares his experience in a provocative mix of illumination, inspiration, education, and guidance that will change the way you think about making presentations with PowerPoint or Keynote. Presentation Zen challenges the conventional wisdom of making "slide presentations" in today's world and encourages you to think differently and more creatively about the preparation, design, and delivery of your presentations. Garr shares lessons and perspectives that draw upon practical advice from the fields of communication and business. Combining solid principles of design with the tenets of Zen simplicity, this book will help you along the path to simpler, more effective presentations.

Erica Sadun
The iPhone Developer's Cookbook: Building Applications with the iPhone SDK (Developer's Library)
by Addison-Wesley Professional (Paperback)

“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.” —Tim Burks, iPhone Software Developer, TootSweet Software   “Erica Sadun’s technical expertise lives up to the Addison-Wesley name. The iPhone Developer’s Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.” —Jacqui Cheng, Associate Editor, Ars Technica   “We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed ...

Steve Krug
Don't Make Me Think! A Common Sense Approach to Web Usability (Circle.Com Library)
by New Riders Press (Paperback)

Dave Mark, Jeff LaMarche
Beginning iPhone Development: Exploring the iPhone SDK
by Apress (Paperback)

Are you a programmer looking for a new challenge? Does the thought of building your very own iPhone app make your heart race and your pulse quicken? If so, then Beginning iPhone Development is just the book for you. Assuming only a minimal working knowledge of Objective-C, and written in a friendly, easy-to-follow style, Beginning iPhone Development offers a complete soup-to-nuts course in iPhone and iPod Touch programming. The book starts with the basics, walking you through the process of downloading and installing Apple's free iPhone SDK, then stepping you though the creation of your first simple iPhone application. You'll move on from there, mastering all the iPhone interface elements that you've come to know and love, such as buttons, switches, pickers, toolbars, sliders, etc. You'll master a variety of design patterns, from the simplest single view to complex hierarchical drill-downs. You'll master the art of table-building and learn how to save your data using the ...

Andy Hunt
Pragmatic Thinking and Learning: Refactor Your Wetware (Pragmatic Programmers)
by Pragmatic Bookshelf (Paperback)

Together we'll journey together through bits of cognitive and neuroscience, learning and behavioral theory. You'll discover some surprising aspects of how our brains work, and see how you can beat the system to improve your own learning and thinking skills. In this book you'll learn how to: Use the Dreyfus Model of Skill Acquisition to become more expert Leverage the architecture of the brain to strengthen different thinking modes Avoid common "known bugs" in your mind Learn more deliberately and more effectively Manage knowledge more efficiently Software development happens in your head. Not in an editor, IDE, or design tool. It's time to take a pragmatic approach to thinking and learning, and start to refactor-and redesign-your brain.

Guy Kawasaki
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Tantor Media (CD)

A new product, a new service, a new company, a new division, a new anything---where there's a will, Guy Kawasaki shows the way with his essential steps to launching one's dreams.

Avinash Kaushik
Web Analytics: An Hour a Day
by Sybex (Paperback)

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Aaron Hillegass
Cocoa(R) Programming for Mac(R) OS X (3rd Edition)
by Addison-Wesley Professional (Paperback)

Fred Gerantabee, Aquent Creative Team
Flash CS4 Professional Digital Classroom
by Wiley (Paperback)

Flash CS4 Professional Digital Classroom is like having a personal instructor guiding readers through each lesson, while they work at their own pace. This book includes 13 self-paced lessons that let readers discover essential skills and explore new features and capabilities of Adobe Flash Professional. Every lesson is presented in full color with step-by-step instructions. Learning is reinforced with video tutorials and lesson files on a companion DVD that were developed by the same team of Adobe Certified Instructors and Flash experts who have created many of the official training titles for Adobe Systems. Each video tutorial is approximately five minutes long and demonstrates and explains the concepts and features covered in the lesson. This training package shows the basics of using the program, such as using layers and instances to build animation sequences, as well as advance features, such as using ActionScript to create interactive Web page components. Jam-packed with ...

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