Books, Computers & Internet, Web Development, Website Analytics

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Avinash Kaushik
Web Analytics: An Hour a Day
by Sybex (Paperback)

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line. Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file.

Jason Burby, Shane Atchison
Actionable Web Analytics: Using Data to Make Smart Business Decisions
by Sybex (Paperback)

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics.

Pedro Sostre, Jennifer LeClaire
Web Analytics For Dummies (For Dummies (Computers))
by For Dummies (Paperback)

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll discover: What to expect from Web analytics Definitions of key Web analytics terms Help in choosing the right analytics approach How to collect key data and apply it to site design or marketing Techniques for distinguishing human users from bots Tips on using Google and other free analytics tools Advice on choosing pay and subscription services A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time.

Jim Sterne
Web Metrics: Proven Methods for Measuring Web Site Success
by Wiley (Paperback)

There now exists a wealth of tools and techniques that can determine if and how a Web site is providing business value to its owners. This book is a survey of those metrics and is as important to IT executives as it is to marketing professionals. * Jim Sterne is recognized worldwide as a leading Internet business expert and is the author of several Wiley books, including WWW Marketing, Third Edition (0-471-41621-5) * Explains the criteria for building a successful site, surveying the tools, services, techniques, and standards for Web measurement, and fully integrating those metrics with the customer experience * Companion Web site contains links to online tools, resources, and white papers

Eric Peterson
Web Analytics Demystified: A Marketer's Guide to Understanding How Your Web Site Affects Your Business
by Celilo Group Media (Paperback)

Web Analytics Demystified: A Marketers Guide to Understanding How Your Web Site Affects Your Business is about the field of Web traffic data and how it can be leveraged to improve one's Web site. It is a book about making data actionable, about turning information into insight... Focusing on the data, the tools, and the metrics that are common to nearly every analytics package available today, regardless of price, performance or popularity, Web Analytics Demystified will help you understand which reports you need to be looking at to run your online business successfully. With a focus on key performance indicators (KPIs), broken down by those best suited for each major business model, this book is truly about making your analytics program work for you! Written by someone who has worked in the field for years, Web Analytics Demystified is as complete a guide to the field of Web Analytics (traffic analysis, log file analysis) as exists today. The author stands on the ...

Daniel A. Menasce, Virgilio A.F. Almeida
Capacity Planning for Web Services: Metrics, Models, and Methods
by Prentice Hall PTR (Paperback)

Daniel Menasce, Virgilio A. F. Almeida
Capacity Planning for Web Performance: Metrics, Models, and Methods
by Prentice Hall PTR (Paperback)

S.J. Barnes, R.T. Vidgen
Data triangulation and web quality metrics: A case study in e-government [An article from: Information & Management]
by Elsevier (Digital)

This digital document is a journal article from Information & Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.Description: The work discussed here focused on the evaluation of quality perceptions of users of an electronic government website. As government organizations have begun to enhance transparency, communicate, and interact with citizens via the web, the development of appropriate online services has demanded better understanding of user requirements and thus for tailoring of solutions. The site we examined enabled the online submission of self-assessed tax returns in the UK. Survey data were used to model the perceptions of site users. In addition to the quantitative data, we also collected comments from respondents. These, using data triangulation, provided additional insight into the perceptions of site quality. The results ...

GOOGLE PROVIDES FREE ENTERPRISE CLASS WEB ANALYTICS. : An article from: Online Product News
by Thomson Gale (Digital) (Release Date: 2006-03-21)

This digital document is an article from Online Product News, published by Thomson Gale on April 1, 2006. The length of the article is 698 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.Citation DetailsTitle: GOOGLE PROVIDES FREE ENTERPRISE CLASS WEB ANALYTICS.Publication: Online Product News (Newsletter)Date: April 1, 2006Publisher: Thomson GaleVolume: 25 Issue: 4 Page: NADistributed by Thomson Gale

Robert Blumstein
Google's Free Web Analytics: A Price to Meet
by IDC Research (Digital) (Release Date: 2005-11-22)

This IDC Flash discusses the impact of Google's announcement of free Web analytics on the Web analytics market, as well as its implications for future changes in the larger CRM analytics market. On November 14, Google announced that its Web analytics would be made available to its customers for free. The analytics, newly anchored by Google's acquisition of Urchin earlier this year, go beyond Web traffic analysis to include keyword analysis.

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