Books, Computers & Internet, Web Development, Web 2.0

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Toby Segaran
Programming Collective Intelligence: Building Smart Web 2.0 Applications
by O'Reilly Media, Inc. (Paperback)

Want to tap the power behind search rankings, product recommendations, social bookmarking, and online matchmaking? This fascinating book demonstrates how you can build Web 2.0 applications to mine the enormous amount of data created by people on the Internet. With the sophisticated algorithms in this book, you can write smart programs to access interesting datasets from other web sites, collect data from users of your own applications, and analyze and understand the data once you've found it. Programming Collective Intelligence takes you into the world of machine learning and statistics, and explains how to draw conclusions about user experience, marketing, personal tastes, and human behavior in general -- all from information that you and others collect every day. Each algorithm is described clearly and concisely with code that can immediately be used on your web site, blog, Wiki, or specialized application. This book explains: Collaborative filtering techniques that enable ...

Amy Shuen
Web 2.0: A Strategy Guide: Business thinking and strategies behind successful Web 2.0 implementations.
by O'Reilly Media, Inc. (Hardcover)

Web 2.0 makes headlines, but how does it make money? This concise guide explains what's different about Web 2.0 and how those differences can improve your company's bottom line. Whether you're an executive plotting the next move, a small business owner looking to expand, or an entrepreneur planning a startup, Web 2.0: A Strategy Guide illustrates through real-life examples how businesses, large and small, are creating new opportunities on today's Web. This book is about strategy. Rather than focus on the technology, the examples concentrate on its effect. You will learn that creating a Web 2.0 business, or integrating Web 2.0 strategies with your existing business, means creating places online where people like to come together to share what they think, see, and do. When people come together over the Web, the result can be much more than the sum of the parts. The customers themselves help build the site, as old-fashioned "word of mouth" becomes hypergrowth. Web 2.0: A Strategy ...

Quentin Zervaas
Practical Web 2.0 Applications with PHP
by Apress (Paperback)

Want to assert yourself as a cutting-edge PHP web developer? Take a practical approach, learning by example from author Quentin Zervaas, and discover how to bring together the many technologies needed to create a successful, modern web application. In Practical Web 2.0 Applications with PHP, PHP, MySQL, CSS, XHTML, and JavaScript/Ajax development techniques are brought together to show you how to create the hottest PHP web applications, from planning and design up to final implementation, without going over unnecessary basics that will hold you back. This book includes must-have application features such as search functionality, maps, blogs, dynamic image galleries, and personalized user areas. The Zend Framework is used extensively to build the application, allowing you to focus on developing the application rather than on reinventing the wheel. Topics covered include application planning and design; setting up the application framework; using CSS for easier styling; ...

Kelly Goto, Emily Cotler
Web ReDesign 2.0: Workflow that Works (2nd Edition) (VOICES)
by Peachpit Press (Paperback)

Sarah Lacy
Once You're Lucky, Twice You're Good: The Rebirth of Silicon Valley and the Rise of Web 2.0
by Gotham (Hardcover)

The captivating story of the mavericks who emerged from the dotcom rubble to found the multibillion-dollar companies taking the Web into the twenty-first century Everyone has heard the story of the Internet Bubble. Beginning with Netscape’s IPO in 1996, billions flowed into Internet startups, and companies with no revenues and shaky business plans earned sky-high valuations on Wall Street. It was the era of paper millionaires, $800 office chairs, and Super Bowl ads for dotcoms. Then in 2000 the Bubble burst, with the NASDAQ losing 75 percent of its value and hundreds of companies closing up shop. It was all written off to “irrational exuberance,” and everyone moved on. Once You’re Lucky, Twice You’re Good is the story of the entrepreneurs who learned their lesson from the bust and in recent years have created groundbreaking new Web companies. The second iteration of the dotcoms—dubbed Web 2.0—is all about bringing people together. Social networking sites such as ...

Tom Funk
Web 2.0 and Beyond: Understanding the New Online Business Models, Trends, and Technologies
by Praeger Publishers (Hardcover)

"Web 2.0" has taken on buzzword status. It's now shorthand for everything that is new, cutting-edge, and gaining momentum online. Web 2.0 can describe particular Web sites; cultural trends like social networking, blogging, or podcasting; or the underlying technology that makes today's coolest Web applications possible. Many Web 2.0 innovations were pioneered by behemoths like Google, Amazon, Apple, YouTube, and MySpace. But even the smallest, leanest companies can take advantage of the new trends, new and open-source programming tools, and new networks. This book presents a wealth of ideas that will enable any business to quickly and affordably deploy Web 2.0 best practices to gain customers and maximize profits. Web 2.0 is more a series of trends than a basket of "things": --More and more, power is in the hands of individual users and their networks. --Web content is distributed, sorted, combined, and displayed across the Web in formats and places not anticipated by the content ...

Raymond Yee
Pro Web 2.0 Mashups: Remixing Data and Web Services (Expert's Voice in Web Development)
by Apress (Paperback)

The modern Web is awash with data and services just waiting to be used, but how do you make effective use of all this information? The answer lies in APIs (such as Google Maps, Flickr, and Amazon Web Services) and remixing, or mashups. Pro Web 2.0 Mashups: Remixing Data and Web Services teaches you everything you need to create useful, dynamic real–world applications using APIs, web services, Ajax, web standards, and server–side languages. All you need to make full use of this book is basic knowledge of HTML, CSS, and JavaScript, and at least one server–side language (such as PHP or ASP.NET). Highlights include the following: Looks at the overall shape of todays Web from a developers point of view—what are its main features, and what is available for us to use to develop applications? Contains real–world examples of creating mashups using all the major APIs. Contains examples written in multiple server–side languages. What you’ll learn Understand ...

Vince Casarez, Billy Cripe, Jean Sini, Philipp Weckerle
Reshaping Your Business with Web 2.0
by McGraw-Hill Osborne Media (Paperback)

Integrate Web 2.0 trends and technologies into the enterprise Written by a team of experts from the Web 2.0 community and Oracle Corporation, this innovative guide provides a blueprint for leveraging the new culture of participation in an enterprise environment. Reshaping Your Business with Web 2.0 offers proven strategies for the successful adoption of an enterprise 2.0 paradigm and covers the technical solutions that best apply in specific situations. You will find clear guidelines for using Web 2.0 technologies and standards in a productive way to align with business goals, increase efficiency, and provide measurable bottom line growth.Foster collaboration and accelerate information dissemination with blogs and wikisImplement folksonomic strategies to achieve business intelligence, analytics, and semantic web goalsCapture and broadcast connection graphs and activity streams via social networksBring together application data, business analytics, unstructured information, and ...

Ted Hart, James M. Greenfield, Sheeraz D. Haji
People to People Fundraising: Social Networking and Web 2.0 for Charities
by Wiley (Hardcover)

Cutting-edge strategies, data, and techniques from the world's foremost ePhilanthropy experts. Giving donors the chance to participate in and contribute to the success of a charity beyond the online gift is proving to be successful for many nonprofits. Find out how to make the most of your online fundraising efforts with the expert advice found in People to People Fundraising: Social Networking and Web 2.0 for Charities. Featuring a Foreword by James Austin of Harvard University, this hands-on guide is filled with creative ideas, techniques, and suggestions to help readers harness the power of social networking for your charity, including: Getting supporters to do more than give Evaluating your Web site Blogs — an important development in fundraising The power of celebrity in building communities How to leverage an individual supporter's social network Online marketing to ethnic and special ...

Terry Burrows
Blogs, Wikis, MySpace, and More: Everything You Want to Know About Using Web 2.0 but Are Afraid to Ask
by Chicago Review Press (Paperback)

For both internet gurus and online novices, this handy mini-encyclopedia explores the useful and interesting sites—big and small, popular and obscure—that make up Web 2.0, the new online community. From YouTube and Flickr to eBay and Facebook, each website and online application is explained through step-by-step screen shots and examines what each site does, why people use it, how to get started, and any special features. Simple yet thorough definitions for commonly used internet elements—such as tags, bookmarks, blogs, and podcasts—are provided as well as little-known usage tips for expert surfers. Grouped by type, this detailed guide also offers dozens of alternative URLs that cover similar online territory, but with their own unique takes.

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