Books, Nonfiction, Transportation, Economics

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Jeffrey J. Fox
How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
by Hyperion (Hardcover) (Release Date: 2003-05-21)

With more than 600,000 books in print, nationally bestselling author Jeffrey Fox is back to 'outfox the competition'-this time with counterintuitive advice on how to become a marketing genius n his four previous bestselling business books, Jeffrey Fox has helped readers land great jobs and rise to the top of their professions. Now he turns his contrarian eye to marketing through brand building and innovation. Fox's advice is delivered in snappy, to-the-point chapters that zero in on his creative-and often counterintuitive-advice and features such unforgettable fundamentals as: nMake a big splash, instead of a lot of little ripples nAlways have a pipeline to the president nOwn a market, not a mill nThe long and short definitions of marketing There are also provocative 'Instant Marketing Superstar' challenges throughout the book, offering the reader a chance to solve real business problems. In a time of corporate budget cuts, it's more important than ever for all employees to be ...

Robert W. McIntosh
Tourism: Principles, Practices and Philosophies
by John Wiley & Sons (Hardcover)

A new edition of the bestselling introduction to tourism textbook From the local to the global level, the forces that shape today's economic and social conditions also affect the tourism industry. Anyone involved in the work or study of today's tourism industry must consider all these factors together and their effect on it. This updated and revised Eleventh Edition of Tourism presents a comprehensive introduction to travel and tourism, while continuing the tested approach of successful previous editions. New and revised coverage, integrating the latest developments in the tourism industry, includes: Profiles of such industry leaders as J. W. Marriott, Jr, of Marriott International, Inc., James Rasulo of Walt Disney Parks and Resorts, and Francesco Frangialli, Secretary-General of the United Nations World Tourism Organization Lively and fun "Global Insights" look at emerging areas of importance in tourism Demographic trends, such as how the ...

John J. Coyle
Transportation
by West Publishing Co ,U.S. (Hardcover)

Transportation service isn't as simple as you think. TRANSPORTATION goes in-depth and explains the fundamental role that transportation plays in our society. By looking at both domestic and international transportation systems, as well as their legal issues, you'll get a thorough, easy-to-understand overview. Plus, TRANSPORTATION gives you the tools you need to succeed in this fast-paced and rapidly changing industry. In class or on the road, TRANSPORTATION gives you the edge.

Alexander T. Wells, Bruce D. Chadbourne
General Aviation Marketing and Management
by Krieger Pub Co (Hardcover)

The second edition of General Aviation Marketing and Management retains the purpose of the first edition: to provide an extensive survey of the role of general aviation in our air transportation system and assess its impact upon the economy. All of the functions in the marketing process are thoroughly covered. The text has been critically reviewed, updated, and revised where appropriate. Part I which presents an introduction and overview of the general aviation segment and the role of the FBO (fixed base operator) has been greatly expanded with new sections covering the major factors causing the decline in general aviation aircraft sales from the late 1970s through the mid 1990s and industry initiatives that reversed this trend during the late 1990s. The significance of the General Aviation Revitalization Act of 1994 is thoroughly explored. Part II focuses on the marketing and management processes as they apply to general aviation aircraft. New examples have been introduced into ...

Gavin Weightman
The Frozen-Water Trade: A True Story
by Hyperion (Hardcover)

n February 13, 1806, the brig Favorite left Boston harbor bound for the Caribbean island of Martinique, with a cargo that few imagined would survive the month-long sea voyage. Packed in hay in the hold were large chunks of ice harvested from a frozen Massachusetts lake. This was the first venture of a young Boston merchant, Frederic Tudor, who imagined he could make a fortune selling ice to tropical countries. Ridiculed from the outset by fellow merchants, Tudor endured years of hardship before he was to fulfill his dream. Over 30 years, he and his rivals extended the 'frozen water trade' to Cuba, Charleston, New Orleans, New York, and London, and finally to Calcutta, when in 1833 more than one hundred tons of ice survived a four-month voyage of 16,000 miles with two crossings of the Equator. Tudor not only made a fortune, he founded a huge industry, which each winter employed thousands of men and horses to harvest millions of tons of ice. Thanks to his astonishing enterprise, ...

Robert Spector
amazon.com - Get Big Fast : Inside the Revolutionary Business Model That Changed the World
by Collins (Hardcover) (Release Date: 2000-04-04)

William D. Perreault
Essentials of Marketing: A Global Managerial Approach
by Mcgraw-Hill College (Hardcover)

Essentials of Marketing is a brief version of Basic Marketing, the worldwide market leading Principles text. Basic Marketing and Essentials of Marketing are the first books to develop and present the 4Ps framework (Product, Price, Place, Promotion) which describes the components of the marketing mix and forms the foundation of Marketing. Like Basic Marketing, Essentials of Marketing offers a very thorough integration of the latest marketing themes, topics, and examples woven throughout. While Essentials of Marketing is a brief text, it is not a cut-and-paste of Basic Marketing. It is written carefully, thoroughly and specifically to be suitable for shorter Marketing courses. Author Bill Perreault shows this same dedication to the supplements package. Where most principles of marketing texts have separate supplement authors, Bill Perreault creates every item in the package. This unique involvement ensures quality, accuracy, and reliability.

Peter Newman, Jeffrey Kenworthy
Sustainability and Cities: Overcoming Automobile Dependence
by Island Press (Paperback)

Sustainability and Cities examines the urban aspect of sustainability issues, arguing that cities are a necessary focus for that global agenda. The authors make the case that the essential character of a city's land use results from how it manages its transportation, and that only by reducing our automobile dependence will we be able to successfully accomodate all elements of the sustainability agenda.The book begins with chapters that set forth the notion of sustainability and how it applies to cities and automobile dependence. The authors consider the changing urban economy in the information age, and describe the extent of automobile dependence worldwide. They provide an updated survey of global cities that examines a range of sustainability factors and indicators, and, using a series of case studies, demonstrate how cities around the world are overcoming the problem of automobile dependence. They also examine the connections among transporation and other issues-including ...

Jacob Strieder
Jacob Fugger the Rich: Merchant and Banker of Augsburg, 1459-1525
by Greenwood Press Reprint (Hardcover)

A biography of the powerful and successful merchant.

Michael Chibnik
Crafting Tradition: The Making and Marketing of Oaxacan Wood Carvings (Joe R. and Teresa Lozano Long Series in Latin American and Latino Art and Culture)
by University of Texas Press (Hardcover)

"It is hard for me to praise this book sufficiently. . . . It is a major contribution to the field of Oaxacan/Mexican studies, as well as economic anthropology and the study of tourism and crafts." --Arthur Murphy, Georgia State University, coauthor of Social Inequality in Oaxaca: A History of Resistance and Change Since the mid-1980s, whimsical, brightly colored wood carvings from the Mexican state of Oaxaca have found their way into gift shops and private homes across the United States and Europe, as Western consumers seek to connect with the authenticity and tradition represented by indigenous folk arts. Ironically, however, the Oaxacan wood carvings are not a traditional folk art. Invented in the mid-twentieth century by non-Indian Mexican artisans for the tourist market, their appeal flows as much from intercultural miscommunication as from their intrinsic artistic merit. In this beautifully illustrated book, Michael Chibnik offers the first in-depth look at the ...

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