Books, Business & Investing, Skills, Business Writing

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Mary Ellen Guffey
Business Communication: Process and Product
by Thomson South-Western (Hardcover)

Business Communication: Process and Product combines exciting, real-life business situations and current business technologies with a practical, applied process approach to equip students with top-notch communication and career skills.

Mary Ellen Guffey
Essentials of Business Communication
by South-Western College Pub (Paperback)

This cost-effective textbook/workbook/handbook presents a streamlined, no-nonsense approach to business communication that includes comprehensive Web resources and unparalleled author support for instructors and students. ESSENTIALS provides a three-in-one learning package: (1) authoritative text, (2) practical workbook, and (3) self-teaching grammar/mechanics handbook. Especially effective for students with outdated or inadequate language skills, ESSENTIALS offers extraordinary digital and printed exercises to help students build confidence as they review grammar, punctuation, and writing guidelines. Textbook chapters teach basic writing skills and then apply these skills to a variety of e-mails, memos, letters, reports, and resumes. Realistic model documents and structured writing assignments build lasting workplace skills. The Seventh Edition of this award-winning favorite features increased coverage of employment communication, communication technology, and professionalism in ...

John M. Lannon, John Lannon, John M. Technical Writing Lannon
Technical Communication (8th Edition)
by Longman Publishing Group (Paperback)

Ten editions ago, John Lannon's Technical Communication changed the study of technical communication, and in a new edition, the book reinvents the study of today's communication. Addressing a wide range of interests for students from a variety of majors, the Eleventh Edition of Technical Communication has been updated and streamlined throughout and includes a variety of new Checklists and Guidelines, as well as a unique chapter focused on usability.

Susan Britton Whitcomb
Resume Magic: Trade Secrets of a Professional Resume Writer
by Jist Works (Paperback)

Filled with "before and after" resume examples that not only teach the author's special techniques but also show why they work, "Resume Magic" divulges the secrets of better resume writing from an expert with more than a decade of experience producing powerful, effective resumes.

Courtland L. Bovee, John V. Thill
Business Communication Today
by Mcgraw-Hill College (Hardcover)

This is a "must have" for anyone whose job requires writing clear, professional reports, memos, e-mail, or letters. Helps readers refine their existing communications skills while learning how to communicate effectively via various mediums, including the Internet and other technologies. Listening, working in teams, and understanding nonverbal communication are also covered and a handy appendix includes grammar and usage fundamentals. For readers in all levels of business interested in improving their communications skills.

Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu
Handbook of Technical Writing
by St. Martin's Press (Spiral-bound)

Hundreds of entries cover correspondence, job descriptions, minutes, newsletter articles, proposals, reports, research, organization, formats, language, style, usage, and punctuation.

Richard Bayan
Words that Sell, Revised and Expanded Edition
by McGraw-Hill (Paperback)

More than 6,000 words and phrases that make the difference between "yadda-yadda-yadda" and copy that sells Looking for a better way to say "authentic?" Words That Sell gives you 57 alternatives. How about "appealing?" Take your pick from 76 synonyms. You'll even find more than 100 variations on "exciting." Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers--by mail, online, or in person. More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition Cross-referencing of categories to jump-start creative thinking A crash course in basic copywriting techniques Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more Roget's is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no ...

Paul V. Anderson
Technical Communications: A Reader-Centered Approach
by Harcourt Brace College Publishers (Paperback)

Technical Communication: A Reader-Centered Approach is a process-orientated textbook in which the central advice to students remains the smae: think constantly about your readers -- whether you are preparing messages that will be read on paper or viewed on a computer screen. As in earlier editions, every chapter, reference guide, and appendix conveys specific, useful advice built upon hard-won insights that researchers have gained concerning the ways people read in the workplace. By following the easy-to-remember guidelines in Technical Communication: A Reader-Centered Approach, students can become confident, flexible, resourceful writers who know how to size up a situation and then plan and draft a communication that will achieve an outcome that they and their readers both desrie.

Gerald J. Alred, Charles T. Brusaw, Walter E. Oliu
The Business Writer's Handbook, Eighth Edition
by St. Martin's Press (Hardcover) (Release Date: 2006-03-07)

Mal Warwick
How to Write Successful Fundraising Letters (w/CD) (The Mal Warwick Fundraising Series)
by Jossey-Bass (Paperback)

Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: Gain insight into current trends in the field with updated cases, samples, and examples Access more content for small to medium NPOs with limited budgets and resources Learn the latest technology with new sections on typography and lay out

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