Books, Business & Investing, Small Business & Entrepreneurship, Retail Businesses

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Rick Segel
Retail Business Kit For Dummies
by For Dummies (Paperback)

Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace—from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop. In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. And, the Bonus CD includes forms, templates, and samples that help simplify every business task, from managing inventory to creating sales and more! Discover how to: Launch a ...

Edgar A. Falk
1001 Ideas to Create Retail Excitement
by Prentice Hall Press (Paperback)

This storehouse of sales-generating ideas show small-to-medium retailers how to attract and keep new customers. From eye-catching window displays and in-store promotions to marketing research, advertising and publicity, it provides strategies and techniques for becoming more aggressive.

John Peragine
How to Open & Operate a Financially Successful Wedding Consultant & Planning Business: With Companion CD-ROM
by Atlantic Publishing Company (FL) (Paperback)

Weddings are big business. The Association of Bridal Consultants estimates that consumers spend a whopping $46 billion on their weddings every year. In 2008 the average wedding cost about $32,000, and many couples spend more than that! Today's bride is spending more money than ever before to ensure that her wedding day the single most important day of her life is planned to perfection. Once reserved only for the very rich, today's brides and grooms-to-be, often busy with dual careers yet wanting to make their wedding uniquely personal, are turning to consultants for help to help save time, money, and considerable stress planning a wedding. More people are finding that a good wedding consultant is a great source of information, ideas, and contacts for the bride-to-be. Hiring a wedding coordinator could help ensure that the wedding day turns out to be far more spectacular than the bride ever envisioned. They provide guidance on etiquette, invitations, planning and directing the ...

Harold Kestenbaum
So You Want to Franchise Your Business
by Entrepreneur Press (Paperback)

“This book is great. Definitively a best seller. It should be the number one consultation reference book for anyone related to the franchise business. Congratulations Harold!” Tomas, Chairman of The Taco Maker in San Juan, PR Turn Your Business Into A Franchise Harold Kestenbaum has worked with more than 100 businesses in their franchising efforts including such household names as Sbarro and Nathan's. A 30-year veteran of franchise law and a board member of four major franchise companies, he and Adina Genn, an award-winning journalist, have joined forces to teach you the secrets to turning your business into a successful franchise. If you're interested in using this profitable strategy to expand your business, you'll get an in-depth look at how to evaluate your business concept, determine if your business is a candidate for franchising, implement the franchise process, and build a thriving franchise. Well-known entrepreneurs who successfully franchised their ...

Dorothy Finell
The Specialty Shop: How to Create Your Own Unique and Profitable Retail Business
by AMACOM (Hardcover)

At some point in their lives, many people fantasize about running a shop of their own. But while many of them actually do open their own shop, only about a quarter of them will succeed. Every year, nearly two million small specialty shops open in the U.S. alone, and more than 500,000 go out of business. The Specialty Shop shows readers how they can establish a business that they are passionate about and that will also be profitable for years to come. Dorothy Finell has traveled the world in search of fascinating, creative, and successful shops. In The Specialty Shop, she describes more than 37 of them, including bakeries, gift shops, toy stores, book shops, tea houses, clothing boutiques, and even unique shops like Papier-Maché, a mask shop in Venice, Italy and The Carmel Doll Shop in Carmel, California. Based on interviews with shop owners, Finell offers advice on everything new shopowners need to know, from pre-planning, décor and display, finance, and customer service to ...

Joe Mathews, Don DeBolt, Deb Percival
Street Smart Franchising
by Entrepreneur Press (Paperback)

The truth you need to know before you buy a franchise This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.

Debbie Macomber
Buffalo Valley (Dakota Series #4)
by Wheeler Publishing, Inc (Hardcover)

A New York Times Bestselling Author It's a season of change for a small prairie town. Buffalo Valley, North Dakota, has discovered a will to survive, to prosper. But the outside world has discovered Buffalo Valley, and a big retail conglomerate plans to move in. Just out of the army, Vaughn Kyle is looking for a place to live, a life to live. And after finding a young woman named Carrie Hendrickson, Vaughn knows that he wants to stay in Buffalo Valley and fight for its way of life.

Bob Negen, Susan Negen
Marketing Your Retail Store in the Internet Age
by Wiley (Hardcover)

If you own and operate a small retail business, this guide will give you a proven system for marketing your store, allowing you to compete with online merchants and big-box stores alike. Full of fresh and innovative ideas for promoting small stores, it will show you how to create a great in-store experience and build loyal, long-lasting relationships with customers.

Robert Hayes
The Franchise Handbook: A Complete Guide to All Aspects of Buying Selling or Investing in a Franchise
by Atlantic Publishing Company (Paperback) (Release Date: 2006-01-01)

This book is a great resource for both prospective franchises and franchisors as it explains in detail what the franchise system entails and the precise benefits it offers to both parties

Stacy Mitchell
Big-Box Swindle: The True Cost of Mega-Retailers and the Fight for America's Independent Businesses
by Beacon Press (Paperback)

An expert's in-depth exploration of the enormous impact of mega-retailers—and what communities and independent businesses can do A Book Sense Pick and Annual Highlight Large retail chains have become the most powerful corporations in America and are rapidly transforming our economy, communities, and landscape. In this deft and revealing book, Stacy Mitchell illustrates how mega-retailers are fueling many of our most pressing problems, from the shrinking middle class to rising water pollution and diminished civic engagement.Mitchell's investigation takes us from the suburbs of Cleveland to a fruit farm in California, the stockroom of an Oregon Wal-Mart, and a Pennsylvania town's Main Street. She uncovers the shocking role government policy has played in the expansion of mega-retailers and builds a compelling case that communities composed of many small businesses are healthier and more prosperous than those dominated by large chains.More than a critique, The Big-Box Swindle ...

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