Books, Business & Investing, Small Business & Entrepreneurship, New Business Enterprises

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Eugene F. Brigham, Michael C. Ehrhardt
Financial Management: Theory & Practice (with Thomson ONE - Business School Edition 1-Year Printed Access Card)
by South-Western College Pub (Hardcover)

Written for and praised by students just like you, FINANCIAL MANAGEMENT: THEORY AND PRACTICE gives you relevant, practical, and easy-to-understand information covering all of the financial management topics you need to succeed in this course. Underlying theory is presented first in an accessible style and then followed by the practical application.

Guy Kawasaki
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Portfolio Hardcover (Hardcover) (Release Date: 2004-09-09)

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this ...

Clayton M. Christensen
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change Series)
by Harvard Business School Press (Hardcover)

Jessica Livingston
Founders at Work: Stories of Startups' Early Days (Recipes: a Problem-Solution Ap)
by Apress (Paperback)

For would–be entrepreneurs, innovation managers or just anyone fascinated by the special chemistry and drive that created some of the best technology companies in the world, this book offers both wisdom and engaging insights—straight from the source.— Chris Anderson, editor–in–chief of Wired Magazine, and author of The Long Tail“All the best things that I did at Apple came from (a) not having money and (b) not having done it before, ever.” —Steve Wozniak, Apple Now available in paperback—with a new preface and interview with Jessica Livingston about Y Combinator! Founders at Work: Stories of Startups’ Early Days is a collection of interviews with founders of famous technology companies about what happened in the very earliest days. These people are celebrities now. What was it like when they were just a couple friends with an idea? Founders like Steve Wozniak (Apple), Caterina Fake (Flickr), Mitch Kapor (Lotus), Max Levchin (PayPal), and Sabeer Bhatia ...

David Bornstein
How to Change the World: Social Entrepreneurs and the Power of New Ideas, Updated Edition
by Oxford University Press, USA (Paperback)

Geoffrey A. Moore
Crossing the Chasm
by Collins Business (Paperback) (Release Date: 2002-08-20)

Eugene F. Brigham, Phillip R. Daves
Intermediate Financial Management (with Thomson One)
by South-Western College Pub (Hardcover)

"Why aren't you using the ONLY book expressly written for your Intermediate/Advanced Corporate Finance course?" This comprehensive text contains enough background material to refresh and reinforce earlier courses in corporate finance while still providing enough advanced material to stimulate the most advanced learner. The predominant strengths of clarity, current coverage, and friendliness to learner and instructors continue in this new edition. The instructor's resources enable outstanding easy prep and presentations.

Marsha Collier
Starting an eBay Business for Dummies, Second Edition
by For Dummies (Paperback)

The top-selling eBay business book is now completely revised and updated with more than forty percent new material. Bestselling author Marsha Collier discusses changes to the eBay interface and eBay policies, as well as the latest strategies to help beginning eBay entrepreneurs succeed. Topics include setting up basic auctions, building a store, choosing what to sell, setting good prices, stocking a storeroom, providing customer service, and building an eBay "back office." This book also details specific eBay retailing and marketing techniques to help beginners compete against established eBay sellers and stores-and make a profit! A Reference for the Rest of Us! The runaway eBay business bestseller, now totally revised The only eBay business book written by a full-time eBay power seller who runs her own eBay store, Marsha Collier's Fabulous Finds Marsha also teaches at eBay University and discusses eBay on shows such as NBC's Today and ABC's The View She ...

Clayton M. Christensen, Michael E. Raynor
The Innovator's Solution: Creating and Sustaining Successful Growth
by Harvard Business School Press (Hardcover)

The Growth Paradox At best one company in ten is able to sustain profitable growth. Yet capital markets demand that all companies seek it relentlessly and mercilessly punish those who fail. Why is consistent, persistent growth so difficult to achieve? Surprisingly, it’s not for lack of great ideas or capable managers, nor is it because customers are too fickle or innovation too unpredictable. Innovation fails, say Clayton M. Christensen and Michael E. Raynor, because organizations unwittingly strip the disruptive potential from new ideas before they ever see the light of day. In his worldwide bestseller The Innovator’s Dilemma, Christensen explained how industry leaders get blindsided by disruptive innovations precisely because they focus too closely on their most profitable customers and businesses. The Innovator’s Solution shows how companies get to the other side of this dilemma, creating disruptions rather than being destroyed by them. Drawing on years of ...

Peter F. Drucker
Managing the Non-Profit Organization: Principles and Practices
by Collins (Paperback)

The service, or non-profit, sector of our society is growing rapidly (with more than 8 million employees and more than 80 million volunteers), creating a major need for guidelines and expert advice on how to manage these organizations effectively. Drucker gives examples and explanations of mission, leadership, resources, marketing, goals, people development, decision making, and much more. Included are interviews with nine experts that address key issues in the non-profit sector.

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