Books, Business & Investing, Small Business & Entrepreneurship, Mail Order

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Leon Gorman
L.L. Bean: The Making of an American Icon
by Harvard Business School Press (Hardcover)

L.L.Bean is one of only a handful of American companies to have attained almost legendary status in the minds of its consumers. Thanks to the integrity of its product line, consistently strong brand association, and the ability to change with customers’ needs, L.L.Bean embodies the best qualities long associated with traditional American living: rugged individualism, stubborn determination, and simple ingenuity. Written by Leon Gorman, grandson of founder L.L., this is the first authoritative, true-to-life account of the iconic retailer and its quirky history and culture. This engaging account candidly reveals Gorman’s behind-the-scenes struggles to preserve the identity that built Bean as he also opened the door to needed change. Woven throughout the narrative are themes that will resonate with managers and general readers alike: how to shape a powerhouse brand around bedrock beliefs and values, how to balance growth and tradition, and how to craft and preserve an ...

Entrepreneur Press
Start Your Own Mail Order Business (Entrepreneur's Startup)
by Entrepreneur Press (Paperback)

Your Complete Package for Success-Signed, Sealed and Delivered! Busy families no longer need to take the time to run to the mall and shop for the perfect item. They simply click their mouse and have their treasures delivered from any corner of the country right to their doorstep. Shopping has never been so convenient and the opportunity for starting and running a successful mail order business has never been so great! If you want to work from home, running a lucrative business that costs little to start and requires no specialized skills, mail order may be for you. Working from a kitchen table, you can take orders, process payments and dispatch shipments picked up by a parcel service from a remote warehouse run by yet another vendor. This exclusive guide to mail order takes you step by step covering every aspect of startup and operations, including hard-won advice and helpful hints from successful mail order entrepreneurs. Learn how to: Stay on top of market and ...

Joseph Sugarman
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America's Top Copywriters and Mail Order Entrepreneurs
by Delstar Pub (Hardcover)

Barb Webb, Maureen Heck
The Mom's Guide to Earning and Saving Thousands on the Internet (Mom's Guide to Earning & Saving Thousands on the Internet)
by McGraw-Hill (Paperback)

How you can save more than $500 a month with just a click of a mouse Web-savvy mothers Barb Webb and Maureen Heck show you how to avoid paying full price on everything from groceries to baby needs to renovations as well as find legitimate opportunities to make extra income for their households. In a few minutes of Web surfing a day, you will save time finding bargains and planning vacations without ever leaving your computer chairs.

Dension Hatch
Million Dollar Mailings
by Bonus Books (Hardcover)

An exclusive insider's look at the art and science of direct mail creative technique--copy approaches, design, formats, offers--unlike anything ever before assembled. In addition to the successful mailings shown and described in this updated edition of Million Dollar Mailings, new topics include killer fundraising letters, the illustrated history of the magalog, and using direct mail to make money on the internet. This insider's look at the art and science of direct mail also contains an overview (complete with illustrations) of new trends in direct mail.

Montgomery Ward
Montgomery Ward & Co. Catalogue and Buyers' Guide 1895
by Skyhorse Publishing (Paperback)

Before the Internet, Wal-Mart, and the shopping mall, there was Montgomery Ward."Our mail order methods meet many wants," wrote a poetic but anonymous copywriter on a page of the 1895 Montgomery Ward & Co. catalogue. He had a gift for understatement. At its zenith from the 1880s to the 1940s, Montgomery Ward, like its cross-town Chicago rival, Sears, sold virtually everything the average American could think of or desire—and by mail. This was a revolution, and Ward's fired the first shot. To buy spittoons, books of gospel hymns, hat pins, rifles, wagons, violins, birdcages, or portable bathtubs, purchases that used to require many separate trips to specialist merchants, suddenly all the American shopper had to do was lick a stamp. This unabridged facsimile of the retail giant's 1895 catalogue showcases some 25,000 items, from the necessities of life (flour, shirts) to products whose time has passed (ear trumpets). It is an important resource for antiquaries, students of ...

Jack Schmid
Creating a Profitable Catalog: Everything You Need to Know to Create a Catalog That Sells
by McGraw-Hill (Hardcover)

The advent of the Internet and on-line catalogs has created an intense interest in cataloging from both the consumer and the business-to-business markets. More companies are starting a catalog or adding a catalog to their marketing arsenals than ever before. Now Jack Schmid, the catalog industry's leading speaker and lecturer on catalog marketing, offers this detailed guide to developing and launching - or revamping - a print or online catalog. Written to anyone who is interested in starting a catalog business or in adding a catalog to their company's marketing mix, Creating a Profitable Catalog promises to become the handbook of 21st century cataloging for direct marketers, catalogers, students of direct marketing, small business owners, entrepreneurs, and marketing managers alike. Creating a Profitable Catalog gives complete coverage to the entire catalog process, including business and strategic planning, merchandising, creative, marketing, fulfillment, testin! g, and ...

Gregory Mankiw
Principles of Microeconomics: Study Guide, Third Edition
by Holt Rinehart & Winston (Paperback)

John Abrams
The Company We Keep: Reinventing Small Business for People, Community, And Place
by Chelsea Green (Paperback)

Some business books try to teach success in a competitive marketplace. In The Company We Keep, John Abrams shows how a company can flourish as a part of a thriving community of people dependent on one another. His eight cornerstone principles, including employee ownership and long-term thinking, express the entrepreneurial spirit as a potent force for change—with profitable results that extend across multiple bottom lines. Part visionary business plan, part guide to democratizing the workplace, and part prescription for strong local economies, The Company We Keep marks the debut of an important new voice in American business. With a craftsman’s eye, a storyteller’s sensibility, and a CEO’s pragmatism, he brings his experience to bear on the challenges faced by progressive small businesses everywhere.

William A., PhD Cohen
Building a Mail Order Business: A Complete Manual for Success
by Wiley (Hardcover)

With more than 60,000 copies sold, this amazing manual has become a classic in its field—and rightfully so. Nowhere else will you find—in one book—so much valuable information on achieving success in the mail order business. Dr. Bill Cohen has drawn on his decades of experience testing, researching, and constantly refining the mail order techniques described in this invaluable guide. Building a Mail Order Business offers a virtual treasury of techniques and methods guaranteed to work in the real world of selling through the mail. You'll get practical advice and learn tricks of the trade that will get you started quickly, with the fewest missteps and greatest chances for success. Thorough and completely up-to-date, this authoritative guide covers every aspect of the mail order business, from the basics of getting started to the details of product selection, preparing a marketing plan, copywriting, designing graphics, printing, protecting yourself from competition, ...

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