Books, Business & Investing, Small Business & Entrepreneurship, General

Page 1 of 972 | next

Jim Collins
Good to Great: Why Some Companies Make the Leap... and Others Don't
by Collins Business (Hardcover) (Release Date: 2001-10-16)

Michael E. Gerber
The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It
by HarperCollins (Paperback) (Release Date: 1995-03-03)

In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.

Guy Kawasaki
Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition
by Portfolio Hardcover (Hardcover)

More uncommon common sense from the bestselling author of The Art of the Start. In Silicon Valley slang, a “bozo explosion” is what causes a lean, mean, fighting machine of a company to slide into mediocrity. As Guy Kawasaki puts it, “If the two most popular words in your company are partner and strategic, and partner has become a verb, and strategic is used to describe decisions and activities that don’t make sense” . . . it’s time for a reality check. For nearly three decades, Kawasaki has earned a stellar reputation as an entrepreneur, venture capitalist, and irreverent pundit. His 2004 bestseller, The Art of the Start, has become the most acclaimed bible for small business. And his blog is consistently one of the fifty most popular in the world. Now, Kawasaki has compiled his best wit, wisdom, and contrarian opinions in handy book form. From competition to customer service, innovation to marketing, he shows readers how to ignore fads and foolishness while sticking ...

Robert Greene, Joost Elffers
The Art of Seduction
by Highbridge Audio (Audio Cassette) (Release Date: 2001-09-20)

Robert Greene's previous bestseller, The 48 Laws of Power, distilled 3,000 years of scheming into a guide People praised as "beguiling... literate... fascinating" and Kirkus denounced as "an anti-Book of Virtues."In Art of Seduction, Greene returns with a new instruction book on the most subtle, elusive, and effective form of power—because seduction isn't really about sex. It's about manipulating other people's greatest weakness: their desire for pleasure.Synthesizing the work of thinkers including Freud, Diderot, Nietzsche, and Einstein, reporting the enticing strategies of characters throughout history, The Art of Seduction is a comprehensive guide to getting what we want—any way we can.

Guy Kawasaki
The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything
by Portfolio Hardcover (Hardcover) (Release Date: 2004-09-09)

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers. The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this ...

Felix Dennis
How to Get Rich: One of the World's Greatest Entrepreneurs Shares His Secrets
by Portfolio Hardcover (Hardcover)

An outspoken entrepreneurial dynamo reveals the secrets behind his self-made fortuneStarting as a college dropout with no family money, Felix Dennis made himself the sixty-fifth richest individual in the U.K. And had a blast in the process. How to Get Rich, his #1 British bestseller, is different from any other book on the subject because Dennis isn’t selling snake oil, investment tips, or motivational claptrap. Having already made his fortune, he merely wants to help readers embrace entrepreneurship—and learn from his successes and failures. Dennis reveals, for example, why a regular paycheck is like crack cocaine; why being young, penniless, and inexperienced is a fine combination; why great ideas are vastly overrated; and why “ownership isn’t the important thing, it’s the only thing.” Part naked memoir, part contrarian manual, this book is invaluable for anyone willing to stare down failure and take a chance on not just getting rich, but very rich indeed!

John G. Miller
QBQ! The Question Behind the Question: Practicing Personal Accountability in Work and in Life
by Putnam Publishing Group (Hardcover) (Release Date: 2004-09-09)

Jerry Weissman
Presenting to Win: The Art of Telling Your Story
by Prentice Hall (Paperback)

In Presenting to Win: Persuading Your Audience Every Time, the world's #1 presentation consultant shows how to connect with even the toughest, most high-level audiences--and move them to action. Jerry Weissman shows presenters of all kinds how to dump those PowerPoint templates once and for all--and learn to tell compelling stories that focus on what's in it for their listeners. Drawing on dozens of practical examples and real case studies, Weissman shows presenters how to identify their real goals and messages before they even open PowerPoint; how to stay focused on what their listeners really care about; and how to capture their audiences in the first crucial 90 seconds. From bullets and graphics to the effective, sparing use of special effects, Weissman covers all the practical mechanics of effective presentation--and walks readers through every step of building a Power Presentation, from brainstorming through delivery. Unlike the techniques in other presentation books, this ...

Joe Vitale, Ihaleakala Hew, Ph.D Len
Zero Limits: The Secret Hawaiian System for Wealth, Health, Peace, and More
by Wiley (Paperback)

Praise For Zero Limits "This riveting book can awaken humanity. It reveals the simple power of four phrases to transform your life. It's all based in love by an author spreading love. You should get ten copies of it----one for you and nine to give away. It's that good." ---- Debbie Ford, New York Times bestselling author of The Dark Side of the Light Chasers "I love this book! I feel it will be the definitive personal-change/self-help book for at least a generation and viewed as a watershed event by historians. There is real potential for this book to start a movement that will end war, poverty, and the environmental devastation of our beloved planet." ---- Marc Gitterle, MD, www.CardioSecret.com "This book is like a stick of dynamite, and the moment you start reading, the fuse is lit. It blows away all the complex and confusing success paradigms of the past and reveals a refreshing and clear path to transform your life with just one simple step. ...

Michael Michalko
Thinkertoys: A Handbook of Creative Thinking Techniques: FIRST EDITION
by Ten Speed Press (Paperback)

THINKERTOYS will teach you how to generate new ideas for businesses, markets, sales techniques, and products and product extensions. Packed with fun and practical tools and exercises, it outlines 30 practical linear and intuitive techniques that can be used by individuals or groups to tackle and solve business problems in fresh, creative ways. An updated edition of the best-selling business creativity book, with more than 30 brainstorming techniques and hundreds of creative-thinking tips and tricks. Revision includes new techniques, examples, and sections on group brainstorming and endgames.

Page 1 of 972 | next