Books, Business & Investing, Small Business & Entrepreneurship, Franchises

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Joe Mathews, Don DeBolt, Deb Percival
Street Smart Franchising
by Entrepreneur Press (Paperback)

The truth you need to know before you buy a franchise This straight-shooting franchise guide goes beyond the “how-to” to teach you what to expect when starting a franchise. Real-life stories from the trenches illustrate to you how to cope with the difficulties a franchise presents. Smart Franchising reveals the personality types most likely to succeed at franchising and warns you about the character traits that may increase the risk of failure. Plus, it offers an in-depth look at what happens during the research and investigation of a franchise, something glossed over in most franchise books.

Michael Seid, Dave Thomas
Franchising For Dummies (For Dummies (Business & Personal Finance))
by For Dummies (Paperback)

Andrew J. Sherman
Franchising & Licensing: Two Powerful Ways to Grow Your Business in Any Economy
by AMACOM (Hardcover)

For well over a decade, Franchising & Licensing has been the standard reference for industry executives, consultants, and academics. Covering every aspect of these complex but highly profitable business strategies, the new third edition is applicable to domestic and international franchising initiatives alike. Every chapter has been brought up to the minute, with timely and detailed information on subjects such as: * creating market-responsive sales, marketing, and globalization strategies * raising capital, structuring agreements, and protecting intellectual property * meeting regulatory, legal, and employment standards * establishing quality control and compliance measures * assessing opportunities for mergers & acquisitions, joint ventures, and other alternatives to franchising Filled with illuminating examples, stories from the field, and dozens of forms for drafting franchising agreements and licensing programs, Franchising & Licensing remains the definitive ...

Erwin J. Keup
Franchise Bible
by Entrepreneur Press (Paperback)

The go-to book for franchise information, now in its sixth edition This proven, popular reference has been completely updated to better guide you through the current franchise environment. Real-life examples of both service- and product-oriented franchises and useful checklists prevent mistakes and save time and money. Contact information for state and federal franchising regulatory agencies and a listing of useful publications guide you to the resources you need. Robert Smith, founder of Granite Transformations, describes how he successfully opened franchises nationwide based on guidelines in previous editions

Gillian Hennessy-Ortega
It's Not Where You Start, It's Where You Finish!: The Success Secrets of a Top Member of the Mary Kay Independent Sales Force
by Wiley (Hardcover)

PRAISE FOR It's Not Where You Start, It's Where You Finish! "Along her journey, [Hennessy-Ortega] has inspired, motivated, and encouraged thousands of women to believe they too can turn their dreams and goals into realities. You will love this book; it will produce incredible results in your life." --Rena Tarbet, Independent Senior National Sales Director Mary Kay Inc. "With a refreshing style all her own, Gillian Hennessy-Ortega uses her down-to-earth wit and wisdom to ignite your belief in what's possible, raise your level of expectation for your future, recognize your potential, and empower you to take a step ahead of the crowd and into a lifetime of success. A must-read for anyone committed to living their dreams!" --Lisa Diane, author, When You Can Walk on Water Why Take the Boat? "Gillian inspired me to reach for the level of excellence I had dreamt of. This book will encourage you, at all levels of your life, to reach for your highest ...

Charles Handy
The Age of Paradox
by Harvard Business School Press (Hardcover)

In a widely acclaimed book, the bestselling author of The Age of Unreason contends that what society needs is a new ethic--one based on a renewed humanism, a fresh interpretation of capitalism, and a belief in proper federalism.

Bradley J Sugars, Brad Sugars
Successful Franchising (Instant Success)
by McGraw-Hill (Paperback)

Let a franchising guru show you how it's done. A multimillionaire who built Action International up from a home-based operation to the 16th fastest growing franchise in the world in just twelve years, with nearly 1,000 franchises worldwide, Brad Sugars is one of the most successful franchising experts in the world. With the help of real-life examples, including KFC, Subway, and Howard Johnson's, Sugars arms you with powerful information you can put into action-immediately. You'll discover: Everything you need to know about buying a franchise How to franchise your own business The pros and cons of franchising versus licensing Insider tips for selling a franchise Get real results right now when you discover all that Instant Success has to offer! Instant Advertising * Instant Cashflow * Instant Leads * Instant Profit * Instant Promotions * Instant Referrals * Instant Repeat Business * Instant Sales * Instant Team Building * The Business Coach * The Real ...

Stephen Spinelli Jr., Robert Rosenberg, Sue Birley
Franchising: Pathway to Wealth Creation
by FT Press (Paperback)

Franchising: Pathway to Wealth Creation is franchising as true entrepreneurship, for every potential franchisor and franchisee ready to generate large-scale wealth. Authors include the entrepreneur who built the world's largest system of Jiffy Lube franchises, the executive who grew Dunkin' Donuts by 1,000%, and the franchising expert at the world's #1 franchise bank lender. This remarkable team covers every step from assessment through cashing out, every element of the product/service delivery system, and every facet of the franchisee/franchisor relationship.

Rieva Lesonsky, Maria Anton Conley
Ultimate Book of Franchises
by Entrepreneur Press (Paperback)

Your One-Stop Guide to Buying a Franchise! Entrepreneur magazine presents the gold standard for franchise directories, a reference guide bursting with everything you need to know about buying a franchise. Culled from Entrepreneur magazine's 30 years of research and reporting on the world of franchises, this book is jam-packed with practical, how-to advice to guide you through every step on the road to franchise ownership. Plus, it offers essential information on more than 1,000 of today's hottest franchises! Inside, you'll find: The most comprehensive listing of franchise companies available anywhere-more than 1,000 companies, including 400 up-and-coming new franchises Up-to-date facts and figures, including contact information, costs, company size, training and support, franchisee qualifications and financial stability ratings Top 10 lists and rankings to help you quickly identify the perfect franchise for you Expert advice on researching your franchise options Tips ...

Robert L. Purvin
Franchise Fraud: How to Protect Yourself Before and After You Invest
by Wiley (Hardcover)

A primer on the promises and perils of franchising. Now in paper! It's big business, accounting for one-third of America's retail revenue. But franchising is still a risky proposition—at least for the franchisee. This resource exposes the frauds and abuses too many companies perpetrate on their franchisees—everything from unfulfilled pledges of promotional support to oversaturating the market with outlets. It helps potential franchise owners avoid being victimized by explaining, in specific detail, what to look for, what questions to ask, and what agreements to make before signing a contract. Robert Purvin also reveals how to identify and take advantage of the worthwhile franchising opportunities available today. ROBERT PURVIN, JR. (San Diego, California) is an attorney who is an expert on franchising and franchise law. He is Chairman of the American Association of Franchisees and Dealers.

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