Books, Professional & Technical, Engineering

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Dan Ariely
Predictably Irrational: The Hidden Forces That Shape Our Decisions
by HarperCollins (Hardcover) (Release Date: 2008-02-19)

Why do our headaches persist after taking a one-cent aspirin but disappear when we take a 50-cent aspirin? Why does recalling the Ten Commandments reduce our tendency to lie, even when we couldn't possibly be caught? Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup? Why do we go back for second helpings at the unlimited buffet, even when our stomachs are already full? And how did we ever start spending $4.15 on a cup of coffee when, just a few years ago, we used to pay less than a dollar? When it comes to making decisions in our lives, we think we're in control. We think we're making smart, rational choices. But are we? In a series of illuminating, often surprising experiments, MIT behavioral economist Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. Blending everyday experience with groundbreaking research, Ariely explains how expectations, emotions, social norms, and other ...

Deborah Needleman, Sara Ruffin Costello, Dara Caponigro
Domino: The Book of Decorating: A room-by-room guide to creating a home that makes you happy
by Simon & Schuster (Hardcover)

Domino: The Book of Decorating cracks the code to creating a beautiful home, bringing together inspiring rooms, how-to advice and insiders' secrets from today's premier tastemakers in an indispensable style manual. The editors take readers room by room, tapping the best ideas from domino magazine and culling insights from their own experiences. With an eye to making design accessible and exciting, this book demystifies the decorating process and provides the tools for making spaces that are personal, functional and fabulous.

Erica Sadun
The iPhone Developer's Cookbook: Building Applications with the iPhone SDK (Developer's Library)
by Addison-Wesley Professional (Paperback)

“This book would be a bargain at ten times its price! If you are writing iPhone software, it will save you weeks of development time. Erica has included dozens of crisp and clear examples illustrating essential iPhone development techniques and many others that show special effects going way beyond Apple’s official documentation.” —Tim Burks, iPhone Software Developer, TootSweet Software   “Erica Sadun’s technical expertise lives up to the Addison-Wesley name. The iPhone Developer’s Cookbook is a comprehensive walkthrough of iPhone development that will help anyone out, from beginners to more experienced developers. Code samples and screenshots help punctuate the numerous tips and tricks in this book.” —Jacqui Cheng, Associate Editor, Ars Technica   “We make our living writing this stuff and yet I am humbled by Erica’s command of her subject matter and the way she presents the material: pleasantly informal, then very appropriately detailed ...

Eliyahu M. Goldratt, Jeff Cox
The Goal: A Process of Ongoing Improvement
by North River Press (Paperback)

A fully dramatized version of the practical guide to business in fictional form offers an ensemble cast, accompanied by sound effects and music, that reveals how businesses can enhance productivity and provide personal fulfillment. Book available.

William McDonough, Michael Braungart
Cradle to Cradle: Remaking the Way We Make Things
by North Point Press (Paperback)

Newt Gingrich, Vince Haley
Drill Here, Drill Now, Pay Less: A Handbook for Slashing Gas Prices and Solving Our Energy Crisis
by Regnery Publishing (Paperback)

New York Times bestselling author, former Speaker of the House, and Fox News political analyst Newt Gingrich has a plan for slashing gas prices and reducing our long-term dependence on foreign oil. Gingrich is famous for taking big, visionary ideas and boiling them down into practical solutions as demonstrated in this year's earlier release, Real Change, which was on the New York Times bestseller list for eleven weeks. His new book Drill Here, Drill Now, Pay Less does just that. Dealing not only with spiraling gas prices, but with the energy crisis as a whole, Gingrich shows how we can safely reap the benefits of America's own natural resources and technology in gas, oil, coal, wind, solar, biofuels and nuclear energy. Gingrich argues that the pinch Americans are feeling at the pump is not a blip in the economy but a looming crisis--affecting not only the price of gas, but the price of food, the strength of our economy, and our national security. To meet this crisis, Gingrich ...

David Pogue
iPhone: The Missing Manual: Covers the iPhone 3G (Missing Manual)
by Pogue Press (Paperback)

David Blume
Alcohol Can Be a Gas!: Fueling an Ethanol Revolution for the 21st Century
by International Institute for Ecological Agriculture (Paperback)

Alcohol Can Be a Gas! is the only comprehensive book ever written on alcohol fuel production and use for home and farm. Until now, it has been very difficult for farmers, contractors, alternative energy aficionados, those concerned about Peak Oil, and small-scale entrepreneurs to obtain good, accurate information on producing alcohol, or on converting vehicles to run on alcohol fuel. And with all the conflicting news stories about ethanol, the public finds it difficult to sort fact from fiction. This text, which has been reviewed by scientists around the world, is the definitive reference work on alcohol fuel. Alcohol Can Be A Gas! contains 640 8-1/2 by 11 pages, with 514 charts, photos, and illustrations to reinforce the information-dense text. The book is geared for the nonscientific reader, but its 473 endnotes provide the technical foundation behind the accessible prose. A 700-word glossary and a 6300-entry index extend the book's usefulness. This book is the distilled ...

Rose George
The Big Necessity: The Unmentionable World of Human Waste and Why It Matters
by Metropolitan Books (Hardcover) (Release Date: 2008-10-14)

An utterly original exploration of the world of human waste that will surprise, outrage—and entertainProduced behind closed doors, disposed of discreetly, and hidden by euphemism, bodily waste is something common to all and as natural as breathing, yet we prefer not to talk about it. But we should—even those of us who take care of our business in pristine, sanitary conditions. For it’s not only in developing countries that human waste is a major public health threat: population growth is taxing even the most advanced sewage systems, and the disease spread by waste kills more people worldwide every year than any other single cause of death. Even in America, 1.95 million people have no access to an indoor toilet. Yet the subject remains unmentionable.The Big Necessity takes aim at the taboo, revealing everything that matters about how people do—and don’t—deal with their own waste. Moving from the deep underground sewers of Paris, London, and New York—an infrastructure ...

Thomas J. Glover
Pocket Ref
by Sequoia Pub (Paperback)

This great little book is a concise all-purpose reference featuring hundreds of tables, maps, formulas, constants & conversions AND it still fits in your shirt pocket! Goes where you go!

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